Performance Marketing
Ad spend that turns into qualified leads.
Prectar runs paid campaigns on Google, Meta, LinkedIn and YouTube for small and medium businesses. Conversion tracking is set up end to end, so our monthly report shows cost per qualified lead and return on ad spend rather than clicks or impressions. You keep ownership of your ad accounts.
Performance marketing built around your revenue — not clicks. We focus your budget on the buyers most likely to turn into customers.
200+
Projects delivered
15+
Years of team experience
100%
Transparent reporting
Global
Delivery across time zones
Sound familiar?
Spending more, getting less?
High ad spend but low-quality leads
Budget wasted on the wrong audiences
No proper tracking or attribution
Clicks that never become customers
Costs climbing while results stall
No idea what your true ROAS is
The system
Inside the Prectar Performance Engine™
Google Ads
Capture high-intent demand the moment buyers search.
- Search & Performance Max
- Shopping campaigns
- Remarketing
- Bid & budget optimization
Meta Ads
Reach and convert the right audiences on Facebook & Instagram.
- Audience & lookalike targeting
- Creative testing
- Lead & conversion campaigns
- Retargeting funnels
LinkedIn Ads
Precision B2B targeting to reach decision-makers.
- Job title & company targeting
- Lead gen forms
- ABM campaigns
- Sponsored content
YouTube Ads
Build demand and remarket with video that performs.
- In-stream & discovery ads
- Video remarketing
- Awareness to conversion
- Creative direction
Our approach
The Prectar Performance Framework™
Every campaign runs through the same disciplined system — so budget is measurable, tested, and pointed at revenue.
01
Conversion Tracking
02
Attribution Modelling
03
Audience Research
04
Creative Testing
05
Landing Page CRO
06
Bid & Budget Optimization
07
Retargeting Funnels
08
Full-funnel Strategy
Why businesses choose Prectar
Not an ad agency — a performance system
Revenue over clicks
We optimise for qualified leads and ROAS — not impressions that look busy in a report.
Tracking & attribution first
No campaign scales until conversions are measured properly, so every rupee is accountable.
Creative that converts
Ongoing creative and copy testing, because the offer and the ad matter as much as the targeting.
Full-funnel, not just top
From first click to closed sale — we build the whole path, not just the ad.
Landing page & CRO included
Great ads to a weak page still waste budget, so conversion is part of the job.
Transparent ROAS reporting
One clear monthly report showing spend, leads and return. No black boxes.
Why it’s different
Typical ad agency vs. the Prectar Performance System
Typical ad agency
- Clicks & impressions
- Boosted posts
- Set & forget
- One platform
- Vanity dashboards
- Traffic to homepage
The Prectar Performance System
- Qualified leads & revenue
- Structured campaigns
- Weekly optimization
- Full-funnel, multi-platform
- Clear ROAS reporting
- Dedicated landing pages
Your free ad account audit
See what your ad account audit looks like
A clear, no-jargon breakdown of where your budget is leaking and the fastest wins to improve ROAS — across accounts, tracking, creative and landing pages.
Wasted Spend
₹ found
Account Structure
Needs work
Tracking Health
Partial
Cost per Lead
High
ROAS
Below target
Creative Fatigue
Detected
Audience Overlap
12%
Landing Page Score
61/100
Sample audit with illustrative findings — your real findings come from an audit of your own ad accounts.
The process
How the Performance Engine works
1
Audit & Tracking
Fix conversion tracking and attribution first — so every rupee is measurable.
2
Strategy & Creative
Right channels, right audiences, right offer and ad creative to match.
3
Launch & Test
Structured testing of audiences, creative and landing pages to find winners.
4
Optimize & Scale
Double down on what converts, cut what doesn’t, and scale what’s working.
Every month
Your monthly growth deliverables
- Conversion tracking & attribution setup
- Campaign build & management
- Ad creative & copy testing
- Audience research & targeting
- Landing page & CRO recommendations
- Budget & bid optimization
- Retargeting & funnel campaigns
- Transparent ROAS & spend report
What progress looks like
What we measure every month
ROAS
Return on ad spend, per channel
Cost per lead
Cost per qualified lead, not per click
Conversion
Landing page conversion rate
Spend
Ad spend tracked through to leads and revenue
Every engagement is measured against your real numbers and reported monthly. Results depend on your market, budget and offer, and we never guarantee a specific ROAS or cost per lead.
Frequently asked questions
Answers to common questions about paid ads
How much should I budget for ads?
It depends on your industry, goals and competition. Our management fee typically starts around ₹50,000 per month, and ad spend is paid separately, directly to the platforms. We’ll tell you honestly on the first call what budget your goals actually require.
How do you measure success?
By revenue outcomes — qualified leads, cost per lead, conversion rate and ROAS — not vanity metrics like impressions. You get a transparent report every month showing spend and return.
Which platforms do you run?
Google, Meta (Facebook/Instagram), LinkedIn and YouTube. We recommend the channels that fit your buyers and budget — not all of them at once.
Do you set up conversion tracking?
Always, and first. Proper tracking and attribution are the foundation — without them, optimisation is guesswork and budget leaks.
Do you build the landing pages too?
Yes. We optimise conversion end-to-end and can build or improve landing pages, because great ads sending traffic to a weak page still waste budget.
Do you handle ad creative and copy?
Yes — we produce and continuously test creative and copy, because the offer and the ad drive results as much as the targeting.
Can you audit my existing campaigns?
Yes. We start with a free audit that shows where budget is leaking and the fastest wins, before recommending anything.
How soon will I see results?
Paid channels move faster than SEO — often within weeks — but the first month is about tracking, testing and finding winners before we scale.
Will I own my ad accounts and data?
Yes. Your ad accounts, pixels, audiences and data stay yours — no lock-in.
What’s included in your management fee?
Strategy, campaign build and management, creative testing, optimisation and reporting. Ad spend is separate and always goes directly to the platforms.
Do you work with small budgets?
Yes — we focus small budgets on the one or two channels most likely to return, rather than spreading thin.
How often do you optimize and report?
We optimise continuously — typically weekly — and send one clear performance report every month.
Ready to grow with precision?
Book a free strategy call and get a clear plan for your business.
Keep building