Grow Your Reach · Video
Video that sells, not just plays.
Prectar produces video for small and medium businesses: brand films, product and explainer videos, short-form social video and paid ad creative. Each project covers scripting, shooting and editing, plus the vertical, square and landscape versions each platform needs. Masters, raw footage and project files are handed over to you on completion.
Concept to final cut — brand films, product demos, short-form reels and ad creative built for the platform they run on and judged on what they deliver.
200+
Projects delivered
15+
Years of team experience
100%
Transparent reporting
Global
Delivery across time zones
Sound familiar?
Beautiful video, no results?
One expensive film, then nothing for a year
Viewers dropping off in the first three seconds
Landscape edits forced onto vertical feeds
No idea which creative actually drove sales
Great footage with no script or story behind it
One cut delivered, nothing to test or iterate on
The system
Inside the Prectar Video Engine™
Concept & Scripting
The idea and the words before the camera comes out.
- Creative concepts & hooks
- Scripts & storyboards
- Shot lists & scheduling
- Casting & location scouting
Production
Filmed properly, with a crew sized to the brief.
- Studio & on-location shoots
- Direction & art direction
- Lighting, sound & multi-cam
- Interviews & testimonials
Post-Production
The edit is where the performance is won.
- Editing & colour grading
- Motion graphics & titles
- Sound design & voiceover
- Subtitles & localisation
Performance Cuts
Built to be tested, not just admired.
- Platform-specific aspect ratios
- Hook & length variants
- Creative testing & iteration
- Performance reporting
Our approach
The Prectar Video Growth Framework™
A system that treats video as performance media — a clear idea, a properly run shoot, and enough cuts to learn from rather than one film that sits on a homepage.
01
Creative Strategy
02
Scripting & Storyboards
03
Pre-Production
04
Filming
05
Editing & Grading
06
Motion Graphics
07
Platform Cuts
08
Testing & Reporting
Why businesses choose Prectar
Not a production house — a performance video partner
Strategy before the shoot
We start from the objective and the funnel stage, so the video has a job to do.
Written for the first 3 seconds
Hooks are designed and tested, because the opening seconds are where many viewers drop off.
Cut for every platform
Vertical, square and landscape from the same shoot — not a stretched afterthought.
Enough variants to learn
Multiple hooks and lengths so paid media has something to test.
Marketers, not just filmmakers
The same team runs your ads and analytics, so creative decisions are informed.
You own everything
Masters, raw footage and project files are handed over and remain yours.
Why it’s different
A one-off shoot vs. the Prectar Video System
A one-off shoot
- Footage first, story later
- One final cut
- One aspect ratio
- Looks good, untested
- Delivered and forgotten
- Creative in isolation
The Prectar Video System
- Concept and script before the shoot
- A library of cuts and variants
- Framed for every platform
- Tested against real performance
- Iterated on what wins
- Aligned to your ads and funnel
Your free video audit
See what your video audit looks like
A clear read on how your existing video performs — hook strength, retention, format fit and which creative is worth putting spend behind.
Hook Strength
Weak
3-Second Retention
41%
Format Fit
Landscape only
Creative Variants
1 per idea
Subtitles
Missing
Publishing Cadence
Irregular
Video Library
6 assets
Performance Tracking
Untracked
Sample audit with illustrative scores — your real scores come from an audit of your own channels and ad accounts.
The process
How the Video Engine works
1
Concept
Agree the objective, the audience and the idea — then write it.
2
Pre-Production
Storyboards, shot lists, casting, locations and schedule locked.
3
Shoot
Filmed with the right crew and enough coverage for multiple cuts.
4
Edit & Iterate
Cut for each platform, released, measured and refined on what performs.
What you get
Your project deliverables
- Creative concept & approved script
- Storyboard & shot list
- Full shoot with crew & equipment
- Master edit with colour grade
- Vertical, square & landscape cuts
- Short-form hook variants
- Subtitles & motion graphics
- All raw footage and project files
What progress looks like
What we measure on every project
Retention
3-second and full-view retention
Engagement
Engagement on short-form video
Cost per lead
Cost per lead on video ads
Cuts
Platform cuts and variants from each shoot
Every project is measured against your real numbers. Results depend on your offer, audience and media spend, and we never guarantee views, reach or engagement.
Frequently asked questions
Answers to common questions about video production
What types of video do you produce?
Brand films, product demos and explainers, customer testimonials, short-form reels, event coverage and ad creative for paid campaigns.
How long does a project take?
Short-form projects typically run two to three weeks from brief to delivery. Larger brand films with casting and multiple locations usually run four to six weeks. We agree the timeline with you before the project starts.
Do you shoot in Chennai only?
We are based in Chennai and shoot across India. Travel and logistics are quoted per project.
What does a project cost?
It depends on crew size, locations, cast and the number of deliverables. We scope from the brief and quote before anything is committed.
Can you work with our existing footage?
Yes. Editing, re-cutting and repurposing existing footage into platform-specific versions is often the fastest way to get value.
How many cuts do we get?
Every project includes a master edit plus platform cuts — vertical, square and landscape — and hook variants for testing.
Do you write the script?
Yes. Concept and scripting are part of the engagement, developed with you and approved before the shoot.
Will the video work as an ad?
It is built for that. Cuts are structured for paid media, and we test hooks and lengths against performance.
Do we own the footage?
Yes. Masters, raw footage and project files are handed over on completion.
Do you handle actors and voiceover?
Yes — casting, talent coordination, professional voiceover and music licensing are all handled as part of production.
Ready to grow with precision?
Book a free strategy call and get a clear plan for your business.
Keep building